The Problem
Every year, producers of branded fashion, apparel and footwear lose an estimated $500 billion in revenues when consumers buy knock off items instead of their branded merchandise. Furthermore genuine items diverted and sold in the gray market cause even larger revenue losses than knock-offs. When authentic merchandise is diverted, brand producers can often end up paying twice.  

The Solution
IDGLOBAL integrated solutions protect producers of branded fashion, apparel and footwear every step of the way from the factory floor to the retail store. IDGLOBAL can provide each item (and its packaging) with a unique combination of customized Nano-Molecular Markers™ and multi-layer Track ‘N Trace technologies involving mass serialization coding unique to that specific unit to safeguard it at every point in the supply chain.

IDGLOBAL’s tamper-proof Nano-Molecular Markers™ are invisible and undetectable and can be applied to any of the following fashion, apparel and footwear items with no impact to either appearance or performance:

• Soft brushed, next-to-skin fabrics
• Soft surfaces with moisture management ingredients
• Woven garments
• All multi-directional or four-way stretch fabrics without affecting breathability
• Laminations
• Any polyurethane fabric with a membrane
• Abrasion resistant face fabrics
• Extruded products
• Adhesives
• Finishing including buttons, threads, labels
• Multi-dimensional support, padded or compression rated groupings

The Result
The end result is that producers receive ALL revenue generated by the legitimate sale of their branded fashion, apparel and footwear. They are able to authenticate and track merchandise through a secure supply chain, denying gray marketers the opportunity to sell authentic products on a fraudulent basis.