The Problem
Packaging has become so tied to brand identity that it often defines 90% of a given brand.  It literally carries the brand in the marketplace. Counterfeiters spend heavily on advanced digital reproduction technologies to exploit this critical link between brand and packaging. They are now able to produce counterfeit packaging that is virtually indistinguishable from genuine packaging to steal brand identity – and brand owner revenues.

The Solution
IDGLOBAL is several steps ahead of imposter packaging. With multiple options for integrating multilayer technologies detectable only with proprietary techniques, IDGLOBAL is able to provide indisputable brand authentication on both product and packaging.

The Result
By enabling the detection and interdiction denying of fraudulent packaging, IDGLOBAL effectively raises the barrier to entry to brand identity theft and largely eliminates the opportunity to siphon off legitimate producer profit. Perhaps most importantly, brand identity – and trust between producer and consumer – is preserved.