The Problem
Nowhere is the deception of counterfeiters more dangerous than in
pharmaceuticals, where consumers literally trust their lives to
brand authenticity based on packaging. The package that
contains the medication has become the guarantee that the product
within is genuine.
Counterfeiters exploit this trust mercilessly.
They spend heavily on advanced digital reproduction technologies
to produce virtually perfect reproductions of pharmaceutical packaging – and
fill them with worthless, but sometimes harmful ingredients that
appear to be genuine pills, tablets, capsules or liquid medications.
The Solution
IDGLOBAL’s integrated solutions enable distributors and pharmacies
to quickly and easily authenticate pharmaceutical packaging with
100% accuracy – and therefore the authenticity of the product
within. IDGLOBAL’s uniquely effective combination of
customized Nano-Molecular Markers™ and multi-layer track and
trace technologies to safeguard consumers health – and producer’s
legitimate profits - at every point in the supply chain.
The Result
By enabling the detection and interdiction denying of fraudulent
pharmaceutical packaging, IDGLOBAL effectively raises the barrier
to entry to brand identity theft in this market and largely eliminates
the opportunity to substitute worthless and or harmful substances
for genuine medication. IDGLOBAL solutions protect consumer trust
in the products the packaging carries – and ultimately their
health - as well as the ability of producers to carry on their
business with confidence.
ATL and IDGLOBAL Partnership
IDGLOBAL has secured an unprecedented ten
(10) year contract to supply its Nano-Molecular Marking, anti-counterfeiting
technology, to the renowned pharmaceutical labeling corporation
ATL Pharma Security Label Systems (www.atlco.com), a division of
Ad Tape & Label Co. This 10 year supply contract guarantees
ATL the ability to incorporate IDGLOBAL's Nano-Molecular Marking
technologies into any of ATLs Pharmaceutical labeling solutions
to provide its clients the highest level of protection against
counterfeited labels.
ATL is one of the worlds leading secure label
solutions providers, manufacturing more than half of all pharmaceutical
clinical trial labels for most of the major Pharmaceutical corporations.
In the past 7 years ATL has produced more than 120 million pharmaceutical
labels (including 19 page booklets), in over 80 languages, for
over 1700 clinical trials. In business since 1951, ATL is an FDA
Registered Medical Device manufacturer that also specializes in
private brand disposable medical device manufacturing. See attached
link Pharmaceutical Counterfeiting for more information: http://www.atlco.com/medical/PharmaAntiCounterfeiting.html
See Press
Release for additional information |